Course number: MRKT 0116

Course length: 45 hrs

Course credits: 3 credits

Course description:

This course will introduce students to marketing. Basic marketing concepts, such as target marketing, product planning, market segmentation, pricing strategies, promotional strategies, and methods of planning, implementing, and controlling marketing activities will be examined. Case studies and a market simulation will reinforce the concepts that are reviewed, enabling students to form an understanding of the marketing function.

Course delivery:

  • In Person

Programs this course is part of: